“Chien Couture” … dog art for the fashionista

Dogs have been used as symbols and devices in art for many centuries and in Selina Cassidy’s collection of paintings “Chien Couture”, they are the protagonists. But these aren’t any ordinary paintings of dogs, her dogs occupy centre stage in a fashionable and luxurious tableau, where the narrative isn’t quite as cut and dried as it at first appears.

‘A Dogue By Any Other Name” by Selina Cassidy from the “Chien Couture” collection

When I first stumbled across Selina’s “Chien Couture” paintings, I was amazed that I had never seen them before; particularly as they combined three of my biggest passions … dogs, interiors & art, I knew had to find out more and so I contacted Selina who kindly agreed to answer some questions and to be featured in this blog.  

Medusa
By Selina Cassidy

I began by asking how did “Chien Couture” come about, Selina explains …

“I have always been drawn to interiors and objects, I used to spend hours looking through my mothers 80s interior decoration books and now have my own Terence Conran collection and a small library of World Of Interiors publications. This, along with my passion for second hand furniture, fashion and unusual objects, has for many years provided an endless source of inspiration to carry concept and narrative”.  It was whilst Selina was studying for her MA in communication Design at Central St Martins that she began focusing on the domestic interior, in particular drawing attention to the role of women in the home. However it wasn’t until Selina graduated and found herself living in the South of France, that dogs provided an unexpected inspiration. It was here that she found herself being particularly drawn to the rich and colourful, designer clad stylish locals with their canine companions, often dressed in matching attire.  Selina recalls, “I was both intrigued and amused to often see both dressed head to toe in haute couture, it was a feast for the eyes.  I wanted to tell the story of the designer through interiors and the objects placed within them, with the dog centre stage and that is how it began”.  

The distinctive and playful “Chien Couture” logo

‘Chien Couture’ is such a great name and it truly expresses what this collection of paintings is about, I suggest to Selina that the name in itself is like a “brand name” and wonder at what point did she decide this was going to be a series of paintings.  “The idea grew organically after finishing the first couple of pieces. I have a design background and the subject of my artwork offered itself to being presented as its own unique brand. ‘Chien Couture’, allowing for a bit of poetic license, neatly conveys the concept of my collection whilst referencing where it all began in France. The logo is purposely playful, but at the same time it communicates the luxuriousness of the finished artwork”.  And it’s not only in this branding concept that art is imitating fashion, Selina also carries through the feeling of luxury into how she presents her work.  “I take so much care over every part of the artwork right through to the packaging, allowing the concept to run through the collectors’ whole experience, as you would expect with any luxury ‘designer’ object. I thoroughly enjoyed designing and creating everything and am proud to be able to say that the limited edition prints, archival portfolios and bespoke frames are all made in Britain. I initially made my own portfolios as I am a qualified book-binder and they had to be created to hold a very specific size print whilst also looking attractive, like a boxed perfume. I now work with a wonderful traditional bookbinding team in the West Country who make them to my exacting specifications, this allows me to spend more time painting”.

Below left to right are examples of Selina’s attention to detail, the embossed logo, the handmade portfolio and a folio seal of the logo.

Selina’s paintings are as multifaceted as the world of fashion & interiors she portrays.  At first glance they are decorative pieces constructed by many intricate details but can be seen on many different levels, I question Selina on whether they are in fact portraits of the owners, who aren’t even shown, rather than portraits of dogs … or are they a pure narrative on fashion, presented with a slight sense of fun or even mocking nod to the pretensions of the fashion world? To which she responds, like most artists, with a slightly non committal answer … “I would like to believe my artwork is both aesthetically pleasing but also conceptually rich.  I think it is important for people to approach a piece of artwork and take the messages and ideas that they want to from the composition, without being led or shown what to see.  Avoiding any spoilers, my artwork is all about subtleties, some of my collectors enjoy the pieces for their pure aesthetics, unfolding the narrative over time, even contacting me later, surprised that they never noticed the bullet-hole instead of the door knob. The majority of the works explore the history of the designer, this entwined with the dog breeds to continue the narrative.  Without a doubt there is a sense of fun to the subject, how can there not be when a dog takes centre stage, but I think in most compositions there is a sense of human presence through the setting, where you are still left questioning who is in control”.   Recently challenged by a visitor to one of her exhibitions, as to whether fashion was a shallow subject to convey in art, Selina quite rightly pointed out that fashion is very influential and has a rich history with some interesting stories.  It is also something that tells us so much about us and the world we are living in now, as Selina concludes… “We are living in an extremely materialistic world, we collect and exhibit our acquisitions on our bodies and in our homes and that my work captures a moment in time. There is no right or wrong but as an artist I certainly find it an interesting and fulfilling subject to explore”.

Selina in her studio

So where did Selina’s passion for painting begin?  Like most artists, she cannot remember a time when she wasn’t creating in one form or another.  She describes herself as a very visual person and says that her family joke that her version of reading a book is looking at the pictures!  Concerns over being able to earn a living, lead her to study Graphic Design at Bath School of Art rather than Fine Art; but her passion for physically drawing and painting (rather than using computer tools) meant Selina quickly specialised in illustration.  From Bath, Selina secured a place at Central St Martins, where she obtained her MA and honed her skills, learning the importance and power of concept through the artwork she was creating.  

It is no surprise that Selina cites the Surrealist as an influence on her work, especially the artists Dali and Rene Magritte, sprinkled she says, “with the wit and intelligence of Children’s book Illustrator, Anthony Browne. Bosch for his captivating strange little worlds, both fairytale like and horrific”.   Other inspiring artists include, Georgia O’Keefe “for her suggestion of something other than what we initially see, i.e. female genitalia, despite this being denied as intentional” and German artist Rosa Loy, who Selina says “reminds me of the power and importance of negative space”.

Framed “House of Lion”

Inspiration aside, the big question that I’ve been dying to ask is whether Selina has a dog herself, since her paintings show a familiarity and understanding of our four legged friends.  Selina confesses she does indeed love dogs but is currently unable to have one of her own, owing to Ralph, a characterful but somewhat controlling British Blue cat, which she and her husband rescued.  Ralph would certainly not entertain the company of a canine companion!  Selina says that she does however, spend sufficient time with the dogs of family and friends to be receptive to their nuances and behaviours which is also helps to feed her imagination.

I’m intrigued as to who Selina’s clients / customers are for the “Chien Couture” series, are they dog lovers, fashionistas?  And this is perhaps the beauty of Selina’s work, in that she explains her clientele are wide-ranging … “dog owners but also people who through circumstances don’t own a dog but would love to, also those who have an appreciation for conceptual art”.  

“Chien Couture” artwork is available as both original paintings and as limited edition prints, Selina also is happy to undertake commissions and says she has had great fun working with clients to produce a painting that evokes a sense of them and their surroundings through their beloved dog or cat. Her originals are painted in acrylic paint on Fabriano Artistico, in what is quite a lengthy process, “from concept and numerous drafts to the painting of fine hairs or the grain of wood in an almost masochistic way, for me its about the detail” says Selina.  Select pieces are available in small hand-signed limited editions of 50 prints, with a choice of ‘original’ or ‘grande’ size.  Both the originals and limited editions can be purchased at chiencoutureart.com (where worldwide delivery is available).  Selina is also represented online by Caiger Art and Saatchi Art online.

Appreciation of “Chien Couture” is growing, the collection was most recently exhibited at The Other Art Fair in London, where Selina was selected by art historian and Sky Arts presenter, Kate Bryan, as one of thirty female artists to showcase the 30th edition of the Fair.  Prior to this Selina has also exhibited work mainly in London at the Old Truman Brewery and The Mall Galleries. This April she will be exhibiting at the British Craft Trade Fair in Harrogate.

Selina’s work has been featured in The World of Interiors

So what’s in store I asked Selina, what plans does she have for “Chien Couture” in the future? Big plans she replies and confesses she is ..”both excited and exhausted when I think of the scope for the collection.  I have just completed the first of three smaller originals on Basswood cradles, which I will unveil in the coming months. The Husky is the subject of my next main collection originals and is in draft stage. I am also planning my next triptych showcasing hounds. I have had many requests to start cats and after completing a couple of private commissions I certainly have them on my agenda”.  

Selina in front of “The Finest Hour”

With “Chien Couture”, Selina has certainly created a unique brand and a subject matter that has mileage; one that Selina is clearly enjoying exploring; she concludes “It’s such a rich and entertaining subject and I love sharing my creations with my collectors, the conversation it strikes up and the joy you see, whilst they explore the artwork, is so rewarding.”

To view Selina’s work please visit www.chiencouture.com, where you can also sign up to the news letter to keep up-to-date with exhibition dates and new pieces.